M&S activity boosts Peanuts - Licensing.biz

M&S activity boosts Peanuts

Retailer joins in 60th anniversary celebrations with special half term promotion.
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Retailer M&S is continuing to throw its weight behind the classic Peanuts brand, boosting the property with a raft of special promotions in-store as part of the 60th anniversary celebrations.

Nine stores across the UK gave away free Peanuts stickers and ran a colouring competition for kids during half term week in October. Three prizes of £100 M&S gift cards were up for grabs. Face painters and costume character were also in-store, along with a POS display.

"M&S has always shown a huge commitment towards the Peanuts brand," said Liz Murphy, executive director, international licensing Europe and Latin America, Peanuts Worldwide.

Tim Juckes, category director at CPLG, the licensing agent for Peanuts, added: "We are delighted to be celebrating this landmark year for Peanuts with the support of our long standing retail partner."

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Peanuts

Celebrating its 60th anniversary in 2010, Peanuts began life in 1950 as a comic strip.

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