MTV Czech to launch

CME gets rights to launch a localised MTV channel in region.
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Central European Media Enterprises and MTV Networks International have sealed a multi-year agreement granting CME rights to launch a localised MTV channel in the Czech Republic, as well as the opportunity to distribute the channel via cable and satellite platforms in the Slovak Republic.

MTV Czech, which is slated to launch in the first half of 2009, will operate as a fully-localised, 24-hour youth lifestyle channel, providing international and local music and long-form programming.

MTVNI will work closely with CME and TV Nova to offer viewers a mix of locally produced content, Czech adaptations of MTV formats and internationally renowned programmes such as Pimp My Ride and Cribs, subtitled in Czech.

The channel will be available as part of TV Nova's family of terrestrial and cable entertainment and thematic channels.

"The Czech Republic has been a priority market for us for some time now and we're delighted to announce this deal and the extension of our strategic partnership with CME," said Bhavneet Singh, MD and executive VP, emerging markets at MTVNI.

"This is the very first MTVNI service to launch in the Czech Republic, marking a real milestone in our network's history, and further strengthens our MTV brand footprint across Central and Eastern Europe.

"Our aim is to provide the best content across multiple media platforms and create the ultimate go-to entertainment destination for Czech youth."

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