Nickelodeon & Viacom Consumer Products has unveiled a line of MTV headwear with premium American athletic brand, Starter Black Label.
The range launches in stores across the UK and Ireland, France, Italy, Norway, Sweden, Finland, Netherlands, Spain and South Africa from January 2014.
The caps cover a myriad of colourful styles, patterns and textures, and feature a selection of iconic MTV logos. These include MTV Classic, Yo! MTV Raps, MTV Unplugged and Pimp My Ride.
Stores stocking the line will include JD Sports and Surfdome in the UK, La Boutique Officielle and Sarl Katz/Urban Locker in France and Unhuman and Phu Beny in Poland.
"MTV is excited to be working with Starter Black Label," said Mark Kingston, GM, SVP, NVCP Europe, Middle East, Africa and Australia. "The synergy between the brands is undeniable and we are proud to work with a brand with such a similar music heritage.
"The designs, showcasing the classic MTV logo, capture the fun nature of MYV while maintaining the street style relevance of Starter Black Label.
"We hope this is the first of many more collaborations between Starter and MTV."