MTV inks volume deal with Taiwan kids channel

YoYo TV gets over 118 hours of animation from Nickelodeon as part of agreement.
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MTV Networks International and Taiwan's leading children's channel YoYo TV have formed a new partnership, which includes the acquisition of some 118 hours of animation from Nickelodeon.

The volume deal marks the success of a long standing relationship between MTV Networks International and YoYo TV established in 2005, which saw the channel create a Nick-branded block.

Now YoYo TV will be launching new episodes of Nick shows such as Spongebob Squarepants, Avatar, Dora the Explorer and Go Diego Go.

In addition, YoYo TV will be introducing for the first time another of Nickelodeon's flagship programmes, Blue's Room. The interactive pre-school show encourages viewers to help the host Joe find paw-printed clues in order to figure out what Blue wants to do.

"We are delighted to once again partner with Nickelodeon on these great shows and to offer them a home on YoYo TV, the cornerstone for quality children's content in Taiwan," said Teresa Chan, head of YoYo TV.

Matthew Ashcroft, director of programme sales for Asia Pacific at MTV Networks International, added: "Nickelodeon remains the number one children's network in the US, whilst YoYo TV is the children's destination of choice. Our latest deal will ensure we connect to kids and they connect to their world - while kids play to learn and parents learn to play."

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