MTV Networks takes Guts to China - Licensing.biz

MTV Networks takes Guts to China

Chinese format of Nickelodeon's Guts, Tiao Zhan Xiao Yong Shi, debuts this summer on China Central Television.
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The format deal builds upon the success of a long-standing relationship between the two broadcasters and is the first time a kids’ format will air in the Chinese market.

The new prime-time series will follow Nickelodeon’s original formula with an hour-long action-sports game show.

Each episode allows contestants to live out sporting events and obstacles featuring basketball, high jumping, wave pool, racing track, and the Aggro-Crag, the show’s famous mountain-climbing challenge

Caroline Beaton, senior vice president of international programme sales, MTVNI commented:

“Our unique collaboration with China’s public broadcaster, CCTV, has been a long and mutually beneficial syndication relationship which we’ve been building for more than a decade.

“This next evolution of our partnership, with CCTV picking up its first-ever kids’ format series, will continue to help us further strengthen our business in China.”

Over the past 14 years, MTVNI has grown its multiplatform presence in China, launching a 24-hour MTV channel in March 2003 in the Guandong province reaching 13.8mm households across the region. 

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