The Museum of London is teaming up with Christys' Hats and Lovat Mill to launch a new tweed inspired by Sherlock Holmes.
The October launch will coincide with the opening of the museum's next major exhibition about the famous, fictional detective.
The colour palette was chosen following a close analysis of three sources: the use of colours in the original Sherlock Holmes stories by Sir Arthur Conan Doyle; late Victorian tweed and hat fashions established by cross referencing the museum's fashion and textile collection with Christys' historic catalogues held in the Stockport Local Heritage Library; and the latest menswear trend forecasting data, along with Lovat Mills' modern dyeing and finishing techniques.
The tweed will go on sale, initially as a Christys' deerstalker and other hats, in October to coincide with the opening of the exhibition, which runs from October 17th to April 12th, 2015.
The range will be available from Liberty, Christys' and the Museum of London shop and online store.
"Partnerships such as this give us a fantastic opportunity to create products which inspire a passion for London's history, a story that the Museum of London is uniquely placed to tell," said Sean O'Sullivan, interim director of enterprise at Museum of London.
"This new tweed woven by Lovat Mill is a sophisticated, contemporary design rooted in our extensive knowledge of London's menswear heritage. Without a doubt it will look stylish as a Christys' hat and work well in future product ranges, within fashion and other categories."
Steve Clarke, MD of Christys' Hats, added: "The Museum of London was very specific in its desire to develop a deerstalker hat and a tweed that Sherlock Holmes might have worn were he alive today - combining a classic profile with a contemporary edge - which is pretty close to our design ethos and has ensured great synergy in this collaboration."