Musical key rings on way to retail

DCD Publishing link with Sony/ATV Music Publishing and Bluw Toys to create the guitar-shaped key rings.
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Four songs from the Lennon/McCartney catalogue will be featured in the range, including Yellow Submarine, Hey Jude, I am the Walrus and She Loves You.

Charlie Rudge, MD of Bluw Toys, commented: "This is a tremendously exciting new product for us with the best songs ever written. We predict we will be Top of the Pops with this range."

Michael Gottlieb, head of licensing and music merchandising, DCD Publishing, said: "This is a great idea realised in spectacular fashion and we are already in discussions with Sony/ATV and Bluw for a follow up."

Karina Masters, director of synch & marketing at Sony/ATV Music Publishing UK, added: "Sony/ATV is very excited to be working in this area with DCD Publishing and Bluw. We are planning to roll out a number of innovative products in the future."

The product will be available globally.

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