MV Sports and Hit Entertainment have further strengthened their relationship with the extension and renewal of three licensing deals for pre-school properties Thomas & Friends, Bob the Builder and Fireman Sam.
MV has renewed its Thomas & Friends licence in the wheeled toy category and will launch a new collection in conjunction with the release of the new-look CGI series.
Development plans are also underway for a new Bob the Builder line inspired by the new CGI programming, while the company will also be producing Fireman Sam wheeled toys.
"We are delighted to be extending our partnership with MV Sports," said Laura Clarke, director of hard goods UK, at Hit.
Phil Ratcliffe, sales and marketing director for MV Sports, added: "It is great news that we are to extend our long-term partnership with Hit on three of the most important and trustworthy boys licences around."