The new deal will see the company producing an irresistible range of Goochicoo plush toys and doll accessories.
Licensees have been quick to realise the brand’s potential and Bulldog has already secured deals with Izziwotnot for branded bedding, Poetic Gem for baby apparel and Kiss HK for wooden toys.
Tommee Tippee is carrying the brand on infant feeding lines and greetings cards are being distributed nationwide by UK Greetings.
Further announcements are expected shortly after strong interest from visitors to the recent Brand Licensing Europe show.
Bulldog MD Rob Corney said: “To be adding a firm of MV’s stature to an ever expanding list of Goochicoo licensees is testament to the brand’s massive appeal. We are dealing with a steady stream of queries about Goochicoo and there are sure to be plenty more deals to come.”