MV Sports signs rights for One Direction bike

"There is a huge amount of latent demand waiting to be tapped," says company.
Publish date:

MV Sports has signed the One Direction licence for a range of outdoor products targeting girls aged six plus. 

The new line will consist of in-line scooters, skates, skateboards, bikes and accessories based on the all-conquering boy band, and is being hotly tipped by the firm. 

“The wheeled category has been crying out for something vibrant, fresh and ‘now’ for this age group for a long time," said Phil Ratcliffe, sales and marketing director. 

“There is a huge amount of latent demand waiting to be tapped."

Story originally published on ToyNews.

Want to receive up to the minute licensing industry news straight to your inbox? Click here to sign up for the free Daily Digest and Newsflash services. You can also follow on Twitter and Facebook.


Featured Jobs

Rainbow logo landscape_home of classic Final

Product Manager

Rainbow Designs Ltd I Olympia, London I Salary: Competitive I Date Published Wednesday 16th January 2019