An 11-year licensing industry veteran, Mel Beer was a perfect candidate to kick off our new personality column.
Each week, Licensing.biz will chat to a different member of the licensing community, finding out how they started in the business and how their career has progressed over the years.
Beer, for example, started off as a senior licensing executive for the Teletubbies at BBC Worldwide - and she still cites the Ragdoll brand as one of the best she's ever worked on.
To read the full interview, click here.
If you're interested in appearing in My Life in Licensing, email Samantha Loveday.