Nickelodeon's new initiative backs firms which have products or services that are ethically sound to advertise on TV by matching their ad investment pound for pound. Here, Bobi Carley, director of kids at Viacom Brand Solutions, explains more...
"My life is very ‘kidscentric’. In my role at Viacom Brand Solutions I get to think about kids in general – likes, dislikes, hopes, fears, aspirations, marrying them all with our Nickelodeon channels and advertisers. There are endless opportunities to pour through the latest studies commenting on kids behaviour," she begins.
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