Millions of Looney Tunes, Tom and Jerry and Scooby-Doo fans will soon have a chance to own their very own personalised email address thanks to a deal between Warner Bros. Consumer Products EMEA and MyBrandEmail.com.
Warner will be working closely with MyBrandEmail to give fans the opportunity to purchase a personal email address associated with their favourite Warner Bros. classic animation franchises.
“We’re very excited to be working with MyBrandEmail on the launch of personalised email addresses based on our beloved classic animation brands," said Pilar Zulueta, Executive Vice President and General Manager, WBCP EMEA.
"The Internet is a virtual playground, the place where consumers congregate, socialise and look for ways to express and identify themselves.
"By offering them the chance to own a personal branded email address, we can enhance the relationship that they have with our properties, thus extending loyalty and having the potential to positively impact merchandise sales. It’s a logical evolution in the way consumers want to interact with our brands and we are delighted to be able to provide this new service to them through this collaboration with MyBrandEmail.”
Dickie Armour, co-founder of MyBrandEmail, added: “MyBrandEmail offers a unique and exciting ecommerce platform that enables brands to sell personalised email addresses to their fans.
"As the home of some of the most iconic entertainment properties of all time, Warner Bros. and its properties boast many millions of fans that cross generations and geographical boundaries, fans that are keen to publicly identify their love of the Looney Tunes, Tom and Jerry or Scooby-Doo.
"They’ve been able to do this through toys and apparel, for example, for many years and we’re advancing in the online space with licensed email addresses. We’re very excited to be working with WBCP EMEA and look forward to launching this summer.”