Mycroft scores with Santa Barbara Polo and Racquet Club

Company will develop the licensing programme in Europe.
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The Santa Barbara Polo & Racquet Club is looking to extend its presence across Europe, appointing Mycroft to work on its licensing programme.

The Club was established in 1911 and is one of the oldest and most prestigious in the US.

The Asian licensing business is already well established, and Mycroft's objective is to mirror this success in the European market.

As well as apparel, the firm will be looking to develop partnerships in sectors including cosmetics, eyewear, leather goods and home furnishings.

"Santa Barbara Polo & Racquet Club is a first class property in a highly aspirational sport, which is both unisex and international in its appeal," said Chris Groves, Mycroft's MD.

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