Retail marketing company TCC has signed an agreement with Marenco to develop a range of Naomi Campbell-branded products.
Designed for retailers to use to reward shoppers when running in-store loyalty marketing campaigns, the Naomi Campbell-branded products include jewellery, home textiles, handbags and luggage.
In addition, Campbell will become a brand ambassador for TCC’s Liora Jewellery Collection.
“We are delighted to welcome the Naomi Campbell brand to TCC’s runway of leading consumer and entertainment partner brands,” said TCC CEO, Richard Beattie.
“Naomi Campbell is arguably the world’s most recognisable supermodel whose name and image are synonymous with style, aspiration and glamour.
“By creating exclusive ranges featuring those same qualities, we believe that shoppers will go out of their way to collect Naomi Campbell-branded products. We therefore look forward to working with our retail customers to develop in-store loyalty marketing campaigns that delight their shoppers and encourage them to spend more, visit more and become more loyal.”
The agreement between TCC and Marenco is subject to Campbell’s rights under the master license agreement with Marenco.