National Gallery teams with Scoop Designs for food and beverage line - Licensing.biz

National Gallery teams with Scoop Designs for food and beverage line

The range, an extension of the National Gallery Company’s Delicious Art sub-brand, will be launched at selected retail outlets in Q4 2015.
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The National Gallery Company has signed Scoop Designs as the latest licensee in the National Gallery programme.

Scoop Designs will work with the National Gallery Company to supply a range of unique food and beverage gifts.

The range, an extension of the National Gallery Company’s Delicious Art sub-brand, will be launched at selected retail outlets in the fourth quarter of 2015.

The first phase of the agreement focuses on a number of composite food gifts for the year-round market. These will include chocolate, teas, jams and preserves combined with ceramics, cutlery and gifts in a variety of special containers.

The gifts will be illustrated with famous images from the National Gallery’s vast collection and an expanded range will launch in 2016.

The food and beverage line will be widely available through selected UK multiple retailers, department stores, garden centres and independents, as well as through the National Gallery’s onsite and online shops. The images used on the packaging will include works by Vincent van Gogh, Claude Monet and Ambrosius Bosschaert the Elder amongst others.

“The success of Delicious Art has clearly indicated the massive potential of high quality food-based gifts associated with the National Gallery brand," said Judith Mather, buying and merchandise director, the National Gallery Company.

"We are delighted to be working with Scoop, a respected design and development group, on extending the reach and scale of this range.”

Steve Morton, managing director of Scoop Designs, added: “We are honoured to be able to bring our expertise in food gifting, and especially in print for packaging, to these delightful products and the stunning masterpieces that will be part of their presentation.”

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