Two new executives are joining National Geographic’s consumer products and experiences division.
Juan Gutierrez has been named SVP of consumer products and live events, while Cynthia Rapp has been appointed to the position of SVP of creative.
“Both Juan and Cynthia will be essential to extending the brand’s reach and value to consumer products and experiences relevant to National Geographic and translating that into new areas that deliver products and experiences to our global audience,” said Rosa Zeegers, executive VP of consumer products and experiences.
“They bring a stellar track record of working with premium brands to enhance their presence across consumer-facing businesses, and I am confident that we will benefit tremendously from their extensive experience.”
Gutierrez joins the company following 19 years at Mattel where he led licensing for several brands, regions and business lines.
Elsewhere, Rapp comes to National Geographic following a career at Saban Brands where she served as SVP of global creative and product development.