National Geographic has bolstered its team with the addition of Rosa Zeegers, who has been named executive VP of consumer products and experiences.
Zeegers will oversee National Geographic’s global licensing, merchandising, travel, location-based entertainment and National Geographic Live businesses.
Zeegers said: “I am honoured and humbled to lend my experience to extending an iconic brand like National Geographic into new and already growing consumer experiences and licensing partnerships.”
Boasting over 20 years’ experience in licensing, consumer products and marketing, Zeeger previously spent time at Mattel as SVP of global consumer products and VP of brand management for KLM Royal Dutch Airlines.
“National Geographic is one of the most storied brands in the global media landscape that resonates with consumers worldwide,” added Declan Moore, CEO of National Geographic Partners.
“Our opportunity is to extend the brand and our sterling brand values built over the last 128 years and translate that into new spaces that deliver products and experiences that are authentic to National Geographic and relevant to the lives of our consumers.
“Rosa’s keen insight into consumer behavior, her expertise in building strategic partnerships and her global experience, will be integral to helping us achieve those goals.”