The National Maritime Museum has appointed the Creative Rights Agency to help it move into the licensing industry.
The firm will initially focus on publishing and using the museum's database of maritime-related images. In addition, it will seek product licensees for the museum and the Royal Observatory Greenwich based on the themes of astronomy, time and the sea.
"I am truly delighted to be working with the National Maritime Museum," said Richard Scrivener, MD of Creative Rights Agency. "It is the home not just of the nation's marvellous nautical heritage, but also of timekeeping. With all the initiatives planned, it will offer publishers and licensees many exciting and diverse opportunities."
The museum attracts over 2.5 million visits each year. This year will see the opening of its new Sammy Ofer wing, followed in 2012 by the official naming of Greenwich as a Royal Borough.