NBA scores with Darton Group

Multi-year licensing agreement inked for UK, France and Germany.
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The National Basketball Association has signed a multi-year deal with Darton Group covering the UK, France and Germany in the fan items category.

As part of the deal, Darton - through its We License the World brand - will launch a range of NBA-branded products. These will include LCD covers, electronic goods, alarm clocks and video game accessories.

The products will feature NBA, NBA team logos or player imagery and will be available from April.

More than 200 licensees manufacture, sell and market NBA-branded products, which are promoted worldwide and sold in more than 100,000 retail locations, in 100 countries on six continents. Some 30 per cent of merchandise sales are generated from outside the US.

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