NCP adds more for Spongebob and Dora

New licensees come on board in European territories for key brands.
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Nickelodeon Consumer Products International has signed up a new partner in the outdoor category for Dora the Explorer.

John has been granted rights for Dora balls and adventures accessories such as binoculars, torches, bug viewera, lanterns and pocket compasses.

The deal covers Germany, Austria and Switzerland.

Meanwhile, NCPI has also signed with publisher Selena for a Spongebob Squarepants monthly magazine. The covermounted title will be available in Greece and Cyprus.

The publication will be using refreshed Spongebob artwork, with Selena set to develop competitions as part of the content offer.


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