NCP bolsters health and beauty lines

Number of properties covered by new international deals in category.
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Nickelodeon Consumer Products has signed a range of international deals with partners in the healthcare and health and beauty sectors.

In Latin America, NCP has signed a number of partnerships on its classic animations in the healthcare markets with Colgate and Listerine for dental ranges.

Colgate has inked a deal covering Dora the Explorer, Rocket Power and Spongebob Squarepants branded mouth rinse, manual and powered toothbrushes and toothpaste for four to six year olds. The deal covers Mexico, Central and South America.

Listerine, meanwhile, has signed iCarly in Mexico to front a promotion on its Agent Cool Blue mouth rinse.

In a pan European multi property deal, Texas-based US supplier Nouveau Eyewear has signed a deal with Specsavers covering children's sunglasses and accessories, as well as prescription eye frames. Dora the Explorer and Spongebob Squarepants are involved in the deal.

In the UK, meanwhile, sponge supplier Ramer has signed a renewal for Spongebob and friends shaped sponges.§

Through its local licensing agent Biplano, NCPI has two new deals in the Iberian market. Dirac is on board for Spongebob branded stress dolls aimed at teenagers and young adults, while Lorenay has inked an agreement for a collection of bath, shower and hair products.

Finally, in Germany, Lutter will create free to air music and entertainment channel VIVA branded hairdryers, straighteners, hot air brushes and lady shavers.


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