NCP boosts Dora and Spongebob in the Gulf and North Africa

Brace of deals for hit brands further expands international reach.
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Nickelodeon Consumer Products International has secured a further two deals for Dora the Explorer and Spongebob Squarepants in the Gulf States, the Levant and across North Africa.

Fibertex Industries has signed up to produce a wide range of bed linen, bedding and bathroom textiles, including the first ever NCPI deal in the region for a 3D printed duvet cover in designs inspired by the two properties.

The collection will be sold in international retailers - including Debenhams and Carrefour - as well as local outlets in Bahrain, Saudi Arabia, Kuwait, Oman, Iraq, Egypt and Morocco among other countries.

Meanwhile, Dubai Library will be producing Dora and Spongebob stationery. The deal covers back to school items including backpacks, lunchware and desk accessories, pens and pencils, notebooks and colouring books.


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