NCP Brazil reveals Easter deals

Wide range of Easter eggs based on Nickelodeon characters and brands on way.
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Nickelodeon Consumer Products Brazil and Exim Licensing have lined up a collection of Easter eggs featuring some of the firm's key brands.

Confectionery licensee Top Cau is producing Ni Hao Kai-Lan and The Backyardigans-branded chocolate Easter eggs, each containing a surprise premium. The properties join Spongebob Squarepants, iCarly and Penguins of Madagascar, which also return to shelves this spring.

Meanwhile, The Backyardigans eggs are part of an exclusive deal with Wal-mart in Brazil.

A separate deal with retailer Lojas Americanas sees Spongebob Squarepants eggs containing a miniature sponge, and iCarly eggs containing a small radio.

Finally, in a deal with retailer Arcor, Penguins of Madagascar feature on eggs, each with a character premium inside.


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