A specially commissioned 3D art installation featuring the Teenage Mutant Ninja Turtles can be seen on London's Southbank today.
The piece, which can be viewed until 5pm today (Thursday September 27th), is the latest part of Nickelodeon's nationwide promotional blitz to launch the new Teenage Mutant Ninja Turtles series.
It is due to premiere on Monday October 1st at 5pm.
The campaign is set to be one of the largest UK launches in Nickelodeon's history and includes promotional spots, phone boxes, ring tones and taxis.
On air, 60 and 30-second spots have been created to air across Nickelodeon and Nicktoon, in addition to other kids networks, ITV and Channel 5. An online campaign includes site takeovers, while 2,500 phones boxes across the country have been adorned with Leo, Donnie, Raph or Mikey.
"The marketing campaign is inspired by the show itself, with the Turtles emerging from the sewers onto the city streets, first with the phone boxes that has each one of our heroes in situ and now with a literal unveiling of the lair below our feet," explained Alison Bakunowich, VP director of marketing and communications at Nickelodeon UK.
"Nickelodeon has a fantastic history in creating iconic animation that captures the imaginations of audiences and the Teenage Mutant Ninja Turtles is an awesome addition to the canon."
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