NCP's Winx Club drive bolstered by strong viewing figures

September on air debut is a success, with 212,200 viewers tuning in since launch.
Publish date:
Social count:

Nickelodeon Consumer Products' new girls property, Winx Club, has got off to a strong start on-air, in turn giving the licensing programme a boost.

The show launched in September on Nickelodeon and was the number two rated show on the channel for its launch weekend, plus the number one show for girls aged seven to 15, boosting ratings by 58 per cent.

Since launch 212,200 viewers have tuned in.

Having bought the rights to the property last year, Nickelodeon revoiced the existing content with in-house talent - including Kiki Palmer from True Jackson and Ariana Grande from Victorious - adding new themes and songs.

Nickelodeon UK is currently airing a compacted version of the first two series in four 90-minute specials. It will premiere series three and four in early 2012. A new CGI animation is in development and due to air in autumn/winter 2012, when the consumer products range is due to launch.

Jakks is the toy partner for markets including the UK, US, Canada, Australia and New Zealand, among other international territories. NCP is planning to expand the programme significantly over the coming months.

"It's great to see Winx Club being so well received by target audiences," said Mark Kingston, VP UK & Australia and pan-European retail development, NCP. "This bodes well for the show's licensing programme and confirms its rightful place in Nickelodeon's property portfolio, sitting between Dora the Explorer for pre-schoolers and tween and teen properties such as Victorious and Big Time Rush.

"We're looking forward to working with licensees and retailers on this exciting project and ensuring the Winx Club magic is spread across the UK."


Featured Jobs

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

SanrioJob Logo 620 x 349

Creative Manager

Best known for global icon Hello Kitty, Sanrio has a portfolio of more than 400 characters. We license a unique collection of branded gifts, stationery and fashion accessory items while collaborating with the most respected companies in the world. Our EMEA business coordinates the development licensing throughout Europe, Russia, Middle East, Africa, Asia (for Mr Men), Australia and New Zealand. An exciting, permanent opportunity has come up at our London office to lead our Design team as Creative Manager (m/f)

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.