Nelvana and Bridge Direct team for Pinkie Cooper - Licensing.biz

Nelvana and Bridge Direct team for Pinkie Cooper

Collectable fashion toys will launch this August following a series of exclusive webisodes.
Author:
Publish date:
Social count:
0
1_pinkie.jpg

Nelvana Enterprises and The Bridge Direct are teaming up for the launch of Pinkie Cooper and the Jet Set Pets.

The partnership will deliver a range of toys, as well as exclusive digital content.

Due to launch in the US in August, the toy range will include a unique line of dolls and accessories, with a canine twist.

Nelvana will develop and create all Pinkie Cooper digital content including webisodes, a website, apps and social media marketing.

The firm will also oversee the consumer product merchandising and marketing for the brand going forward.

The three-minute webisodes will roll out this July and will be accessed via the Pinkie Cooper website and a dedicated YouTube channel.

Andrew Kerr, Nelvana's head of consumer products, Americas and Australasia, said: "We're thrilled to be partnering on Pinkie Cooper with The Bridge Direct, one of North America's hottest new toycos.

"We love how original and innovative Pinkie Cooper is, and we're excited to bring all of Nelvana's content production and consumer product expertise to bear to get the brand launched in 2013, and ensure its long term global success."

Jay Foreman, president and CEO, The Bridge Direct, said: "We are delighted to have Nelvana as our partner on the Pinkie Cooper brand.

"Their track record for creating children's entertainment content is second to none. They clearly recognise the power of toy brands to connect with kids and that a unique programme like Pinkie Cooper has incredible breakout potential."

Want to receive up to the minute licensing industry news straight to your inbox? Click here to sign up for the free Licensing.biz Daily Digest and Newsflash services. You can also follow Licensing.biz on Twitter and Facebook.

Related

Pinky & Perky

Pinky and Perky are household names in the UK but most of us (!) are too young to remember watching them on the TV.

Featured Jobs

Historic Royal Places Job Logo 620 x 349

Licensing Executive

Historic Royal Palaces (HRP) is a successful, high performing organisation built on strong foundations. An independent charity, we manage the Tower of London, Hampton Court Palace, the Banqueting House, Kensington Palace, Kew Palace and Hillsborough Castle in Northern Ireland. We help everyone to explore the story of how monarchs and people have shaped society in some of the greatest palaces ever built.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.