Nelvana Enterprises, the licensing and merchandising arm of the producer and distributor of children's animated content, has announced a new strategic partnership with FremantleMedia Kids, who will represent the firm's consumer products and home entertainment business in the U.K. across a number of brands in the Nelvana portfolio.
The brand's portfolio of IP includes such popular titles as Mysticons, the ZhuZhus (pictured), Ranger Rob and Max & Ruby.
“We are honoured to have FremantleMedia as our exclusive partner in the U.K. across a number of our brands,” said Pam Westman, head of Nelvana Enterprises.
“FremantleMedia’s leading expertise and strategic partnerships will undoubtedly bring our properties to life through a variety of licensing categories and retail partners. We can’t wait to see the response from U.K. fans in this vital region.”
Rick Glankler, president FremantleMedia Kids & Family added: “We are thrilled to be working with Nelvana to represent these four great brands in the U.K. A premier animation company, Nelvana shares our love of great storytelling, and these standout properties will both complement and make an exciting addition to our existing portfolio.”