Nelvana bolsters management team with appointment and promotions

Mellany Masterson rejoins the firm as VP sales, while Lily Yan steps into the role of head of brands.
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Corus Entertainment's Nelvana has announced a slew of new hires and promotions, bolstering its senior management team. The new appointments aim to continue to advance the company's worldwide distribution with new talent joining under the leadership of president Scott Dyer and Pam Westman, head of Nelvana enterprises.

Mellany Masterson rejoins Nelvana as VP sales, consumer products and international, reporting to Pam Westman. Masterson will manage Nelvana’s consumer products business globally, as well as content sales outside the Americas and Europe. She will manage these two verticals to ensure coordinated brand support across all assets. With more than 13 years of experience, Masterson was most recently director, business development for Canadian toy company Imports Dragon. Prior to that, she was Director, Licensing for Broadband TV, having held that same role at Nelvana for five years prior. 

Lily Yan becomes head of brands for Nelvana, also reporting to Pam Westman. With almost two decades of experience working at Nelvana, Yan will manage brands on a global basis, including content and distribution strategy and marketing. Yan will also manage brand partnerships with licensors and rights holders. 

Madeline Ferguson is promoted to senior international sales manager, reporting to Masterson. Ferguson will develop and execute strategies that will maximize content and consumer products sales in Asia, Australia, and the UK Combining Masterson’s and Ferguson’s experience in both licensing and distribution augments Nelvana’s presence in these important and emerging markets. 

Jessica Brinder also steps up into the new role of senior content distribution manager, domestic and digital, managing sales of Nelvana’s content into the on-demand space (both AVOD and SVOD). Brinder’s strong relationships and knowledge of the market ensure best placement for Nelvana’s content in the global digital market. In this role, Brinder will report to Pam Westman, supporting her with North American content sales and Westman’s management of the U.S. broadcast relationships. 

“Nelvana remains a global leader in children’s animation and this highly-qualified team is positioned to grow our business and remain a winning player in a competitive landscape,” said Scott Dyer. “The addition of Mellany Masterson as VP Sales, Consumer Products and International, along with other key internal promotions, enables Pam and me to focus on broader business development and future growth initiatives within Nelvana.” 

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