Nelvana bolsters management team with appointment and promotions

Mellany Masterson rejoins the firm as VP sales, while Lily Yan steps into the role of head of brands.
Publish date:
Social count:
Screen Shot 2018-01-18 at 15.31.48.png

Corus Entertainment's Nelvana has announced a slew of new hires and promotions, bolstering its senior management team. The new appointments aim to continue to advance the company's worldwide distribution with new talent joining under the leadership of president Scott Dyer and Pam Westman, head of Nelvana enterprises.

Mellany Masterson rejoins Nelvana as VP sales, consumer products and international, reporting to Pam Westman. Masterson will manage Nelvana’s consumer products business globally, as well as content sales outside the Americas and Europe. She will manage these two verticals to ensure coordinated brand support across all assets. With more than 13 years of experience, Masterson was most recently director, business development for Canadian toy company Imports Dragon. Prior to that, she was Director, Licensing for Broadband TV, having held that same role at Nelvana for five years prior. 

Lily Yan becomes head of brands for Nelvana, also reporting to Pam Westman. With almost two decades of experience working at Nelvana, Yan will manage brands on a global basis, including content and distribution strategy and marketing. Yan will also manage brand partnerships with licensors and rights holders. 

Madeline Ferguson is promoted to senior international sales manager, reporting to Masterson. Ferguson will develop and execute strategies that will maximize content and consumer products sales in Asia, Australia, and the UK Combining Masterson’s and Ferguson’s experience in both licensing and distribution augments Nelvana’s presence in these important and emerging markets. 

Jessica Brinder also steps up into the new role of senior content distribution manager, domestic and digital, managing sales of Nelvana’s content into the on-demand space (both AVOD and SVOD). Brinder’s strong relationships and knowledge of the market ensure best placement for Nelvana’s content in the global digital market. In this role, Brinder will report to Pam Westman, supporting her with North American content sales and Westman’s management of the U.S. broadcast relationships. 

“Nelvana remains a global leader in children’s animation and this highly-qualified team is positioned to grow our business and remain a winning player in a competitive landscape,” said Scott Dyer. “The addition of Mellany Masterson as VP Sales, Consumer Products and International, along with other key internal promotions, enables Pam and me to focus on broader business development and future growth initiatives within Nelvana.” 


Featured Jobs

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

SanrioJob Logo 620 x 349

Creative Manager

Best known for global icon Hello Kitty, Sanrio has a portfolio of more than 400 characters. We license a unique collection of branded gifts, stationery and fashion accessory items while collaborating with the most respected companies in the world. Our EMEA business coordinates the development licensing throughout Europe, Russia, Middle East, Africa, Asia (for Mr Men), Australia and New Zealand. An exciting, permanent opportunity has come up at our London office to lead our Design team as Creative Manager (m/f)

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.