Nelvana Enterprises has struck a deal with Chorion to become the licensing agent for the Mr Men and Little Miss brand.
The deal includes merchandise such as apparel and accessories, toys and novelty items, plus live stage shows and character appearances.
"Corus Entertainment will put our full weight behind the Mr Men and Little Miss brand," said Mark Northwood, VP of worldwide licensing at Nelvana. "This exciting TV series and consumer products property will benefit from the scale of Corus Entertainment in Canada, leveraging our proven expertise in merchandise licensing, live entertainment and the heft of our broadcast networks in Canada."
Cheryl Gotthelf, SVP of global brand management at Chorion, added: "We are pleased to have the team at Nelvana Enterprises on board for the Mr Men brand - they truly understand the breadth of the opportunity at hand."