Corus Entertainment's Nelvana has been named the exclusive merchandising agent for Cartoon Network across Canada.
Under the extension of a multi-year broadcast and merchandise partnership with the hit kids' channel, Nelvana will be responsible for building the consumer products programme for numerous leading children's brands including The Powerpuff Girls, Adventure Time and Ben 10.
The firm will now look to develop a wide array of licensed merchandise for Cartoon Network's properties with the aim of expanding the range currently available across Canada and tapping into new opportunities around the re-launch of The Powerpuff Girls and Ben 10 in 2017.
New categories will include secondary and seasonal toys, softlines, food and beverages, sporting goods and consumer electronics.
Among the newest consumer products programmes launchingin Canada this autumn is an assortment of The Powerpuff Girls toys from master toy licensee Spin Master.
“We are delighted to expand our relationship with Cartoon Network and its dynamic roster of fan-favourite brands,” said Colin Bohm, executive vice president, international development and corporate strategy, Nelvana.
“Cartoon Network Canada continues to delight our audiences with its terrific lineup of shows and we’re thrilled to be enhancing the fan experience through a wide range of merchandise that enables them to engage with the brands in exciting new ways.”
Peter Yoder, vice president consumer products, Cartoon Network Enterprises, added: “We are looking forward to building our successful partnership with Corus with the addition of Nelvana on the licensed merchandise side.
“Together, we’ll be able to deliver unique and creative content and series-inspired product to fans all across the Canadian marketplace.”