Nelvana strikes Max & Ruby deal with Chick-fil-A -

Nelvana strikes Max & Ruby deal with Chick-fil-A

Property to be featured in a kid's meal premium promotion across US restaurants.
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Nelvana Enterprises has signed an agreement with Chick-fil-A restaurants in the US, to feature its Max & Ruby property in a special kid's meal premium promotion.

The premium - one of five Max & Ruby storybooks - will be included in meals for children aged three and under during the third quarter of this year.

Over three million Max & Ruby books from Rosemary Wells have been sold to date, with Nelvana recently announcing the production of 26 new TV episodes in association with Chorion.

Max & Ruby DVDs have sold millions of copies and Koba Entertainment is touring a Max & Ruby stage show in the US this year.



Founded in 1971, Nelvana is made up of two divisions. Nelvana Studios develops and produces animated content from its production facility in Toronto.

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