Nerd Corps unveils Slugterra plans - Licensing.biz

Nerd Corps unveils Slugterra plans

TV series begins roll out on Disney XD; consumer products to launch from spring 2013.
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Nerd Corps has secured deals with several key licensees and agents for its new boys action property, Slugterra.

Licensing agents now representing the brand - which begins its global TV roll out on Disney XD this autumn - include CPL (Latin America and the Caribbean), Megalicense (Russia), Elastic Rights (Spain, Portugal, France, Greece and Turkey), CPLG (UK, Ireland and Benelux) and Haven (Australia and New Zealand).

In addition, several licensees have secured the rights to the brand in key categories in North America.

Hybrid Apparel and Mad Dog Concepts are both on board in the apparel category, while Shout Factory will handle home video in the US and its territories.

"We've had a tremendous response to Slugterra because it's a high quality property that hits so many of the key drivers for boys ages four to nine," said Juli Boylan, head of global consumer products at Nerd Corps. "It's got all the hallmarks of an evergreen property - transformation, collectability, battling and dueling with a strong play pattern."

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