Netflix eyes move into toys and consumer products market - Licensing.biz

Netflix eyes move into toys and consumer products market

The firm is scouting for a licensing executive to oversee developing programmes around some of its biggest shows, including sci-fi hit Stranger Things.
Author:
Publish date:
Social count:
0
0 0stranger.jpeg

Paid video subscription service Netflix is looking to move into the toy market.

The digital platform has outlined its plans to hire an executive to oversee the licensing of some of it most popular shows for publishing, comics and toys, as well as forge partnerships with retailers.

In a job listing posted on the company’s website, Netflix has indicated that the move will be part of its plans to ‘promote its titles so they become part of the zeitgeist for longer periods of time.’

Netflix has already made the move into the licensing arena in a partnership with Hot Topic. The deal saw the firm launch a collection of t-shirts, mugs, caps and jewellery based on the firm’s smash hit sci-fi series, Stranger Things.

According to a Netflix spokesperson, the company is still in an experimental phase.

“We are pursuing consumer products and associated promotion because we believe it will drive meaningful show awareness/buzz with more tangible, curated ways to interact with our most popular content,” she said.

However, when asked about the move into consumer products last year, Netflix’s chief content officer, Ted Sarandos downplayed the firm’s ambitions in consumer products.

“We don’t want to make any shows to sell toys,” he said.

“What’s really important is there’s a marketing component that comes with toys. Kids carrying the backpack sells the show.”

Related

Featured Jobs

Historic Royal Places Job Logo 620 x 349

Licensing Executive

Historic Royal Palaces (HRP) is a successful, high performing organisation built on strong foundations. An independent charity, we manage the Tower of London, Hampton Court Palace, the Banqueting House, Kensington Palace, Kew Palace and Hillsborough Castle in Northern Ireland. We help everyone to explore the story of how monarchs and people have shaped society in some of the greatest palaces ever built.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.