Known for his many years as a partner in Black and White Licensing, Paul Berrington has now established his own agency called PJB Brands.
The company will initially be representing properties including Paws, Hallmark and Peanuts.
The team is based in Greece with Licensing Solutions, which will handle all marketing, sales and logistics for PJB. However PJB will operate from within the jurisdiction of Cyprus, providing financial protection for clients thanks to the British legal system and access to international banking.
Berrington said: “We totally appreciate the concerns of some clients in regards the banking situation in Greece hence we have taken the step of establishing PJB Brands in Cyprus and utilising stable banking facilities.
“Both the Greek and the Cypriot markets continue to offer strong opportunities and we feel we are ideally placed to maximise them for the benefit of all. As a company we will not only be driving successful and innovative licensing programmes but also looking to diversify business through activity such as our recently announced joint venture with JELC, Brand Extensions Russia.”
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