Studio 100 has added three more agents to its portfolio for Maya the Bee.
The firm's next focus internationally will be on Turkey, the Middle East and South Korea.
In Turkey, Sinerji has been appointed to secure new business and build a strong licensing programme in the territory. Six partners are already on board in the toys and games, housewaees and publishing categories.
East-West Licensing will also develop Maya the Bee in the Middle East, while Joon International has come on board to handle the growing brand in South Korea.
"We look forward to expanding the scope of the Maya brand into these strategic countries, and trust that Sinerji, East-West Licensing and Joon International are the best partners for us to achieve such ambitious goals," said Marie-Laure Marchand, director of international licensing at Studio 100.
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