DRi Licensing is reporting a ‘fanastic reaction’ to Kimmidoll at this year’s Licensing International Expo.
A new sub-brand, Kimmidoll love was revealed at the show, where two new international agents were signed up for the brand, bring the total number of agents to 15.
The dolls are distributed in more than 59 countries worldwide and over 15 million Kimmidoll products have been sold since launch.
Alicia Davenport, Licensing Director of DRi Licensing said, “We could not have hoped for a better response to Kimmidoll in Las Vegas - the brand is looking incredibly strong both here in the UK and internationally. There’s huge potential for this property and we’re really happy with the level of interest it’s attracting.”
2012 will the launch of Kimmidoll Junior in the UK, with a full licensing programme in place.
Kimmidoll was created in 2008 by the Australian studio Aird Group.