New Best of British partners secured for Wallace and Gromit

Aardman unveils fresh style guide to coincide with next year's Diamond Jubilee and Olympics.
Publish date:
Social count:
6_Wallace and Gromit.jpg

Aardman Rights has notched up a raft of new licensing deals for its Wallace and Gromit property, as it looks to launch its Best of British style guide.

The firm is emphasising the Best of British qualities of the classic brand, coinciding with 2012's Diamond Jubilee and the London Olympics.

The new style guide includes a contemporary take on nostalgic themes, with a fresh colour palette and iconic British imagery.

Several new and existing licensees have come on board for bespoke Best of British product - Danilo for calendars, ECP for homewares, Swan for a W&G: Best of British toaster, toasted sandwich makers and kettle, plus Huntley & Palmer for biscuits and confectionary.

Rainbow Designs is also developing a giftware range including plush, mugs, slippers and keyrings.

"There's always been a real sense of British pride with Wallace and Gromit, and with two such significant British events occurring next year, the Queen's Diamond Jubilee and the London Olympics, it was an obvious step for us to create a tailored style guide to maximise on such a unique opportunity," said Rob Goodchild, UK licensing manager at Aardman.

"The response has been brilliant and we're pleased to have already inspired so many new great lines from partners."


Featured Jobs

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

SanrioJob Logo 620 x 349

Creative Manager

Best known for global icon Hello Kitty, Sanrio has a portfolio of more than 400 characters. We license a unique collection of branded gifts, stationery and fashion accessory items while collaborating with the most respected companies in the world. Our EMEA business coordinates the development licensing throughout Europe, Russia, Middle East, Africa, Asia (for Mr Men), Australia and New Zealand. An exciting, permanent opportunity has come up at our London office to lead our Design team as Creative Manager (m/f)

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.