RDF Rights has appointed Cheryl Lee as its new brand manager.
Lee's key areas of responsibility will be the firm's children's portfolio, including flagship pre-school show Waybuloo, Yo Gabba Gabba, Mister Maker and Big Barn Farm.
She will also be charged with delivering UK retail marketing and promotional initiatives, as well as working with broadcast partners to launch and promote RDF's shows both on and off air.
Lee joins RDF from Premier Foods, where she held brand marketing positions in the Home Baking and Canned Food Portfolio divisions. She has also enjoyed stints at FremantleMedia Enterprises and Nickelodeon.
"Cheryl brings with her a great mix of kid's product and television experience, which will be an asset to the marketing team," said Maria Sze, brand director at RDF Rights.