New categories join Brand Licensing Europe line-up - Licensing.biz

New categories join Brand Licensing Europe line-up

Food and beverage, beauty, music, publishing, sports and heritage sectors will all be represented.
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Food and beverage, beauty, music, publishing, sports and heritage are just some of the categories represented by more than 44 new exhibitors at this year's Brand Licensing Europe.

Among the new names joining the 300-strong exhibitor line-up this year are Pepsi, Stanfords, NOW That's What I Call Music, Lee Stafford, PGA Tour, Vimto International and The Shakespeare Birthplace Trust.

"We are thrilled at how this year's event is shaping up," said Darren Brechin, event director of Brand Licensing Europe. "The diversity of categories represented on the showfloor is a clear reflection of a burgeoning industry with more and more brands realising the potential licensing can bring."

This year's show will also feature more free educational content than ever before. Sessions will run in the Licensing Academy and Brands & Lifestyle Theatre. For the first time this year, visitors can attend SPLiCE educational afternoons.

Brand Licensing Europe runs from October 13th to 15th at London's Olympia. Simply click on this link to find out more.

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