New content will continue to drive Looney Tunes, says WBCP - Licensing.biz

New content will continue to drive Looney Tunes, says WBCP

Firm confident of pleasing existing fans and attracting a new generation to the brand.
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“Looney Tunes is one of the cornerstones of the Warner Bros Consumer Products portfolio, they are the purest expression of irreverent fun known to the cartoon world,” Bruno Schwobthaler, SVP sales and business development, WBCP EMEA, states simply.

Originally created to bring a library of music to life, the Looney Tunes made their theatrical debut in 1930. Eight decades on, the characters remain at the heart of Warner Bros and have an enviably strong licensing programme which, over the last four years has largely been driven by the Looney Tunes Active banner which aims to promote a more active lifestyle to children.

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