New deals boost Monster Jam - Licensing.biz

New deals boost Monster Jam

Fresh licensees and European tour dates continue to grow 4Kids property.
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A number of new European licensees have come on board for 4Kids' property Monster Jam.

The new line-up was revealed hot on the heels of Feld Motor Sports confirming the tour dates for the 2009 Monster Jam European season.

Pentra SP has come on board to develop back to school and stationery products, which are due to be distributed in Q1 2010 in Poland, Lithuania, Czech Republic and Latvia. In addition, Uitgeverij de Stulp will produce greetings cards and stickers in the Netherlands, Belgium and Germany later this year, while Big Balloon Publishers will produce a Monster Jam poster magazine for the Netherlands and Belgium this summer.

The new European tour kicked off in Poland on May 30th and will run through until November, with more tour dates expected to be released later this year.

"The Monster Jam tour in Europe is creating a great deal of interest in the brand, which has been reflected in the wide range of licensing deals that have been signed recently," said 4Kids MD, Sandra Vauthier-Cellier. "2009 is proving to be a Monster year."

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