Rocket licensing has announced a pair of licensing deals for Driver Dan in the UK.
Later this month Driver Dan’s Story Train will be available as a collection of video games on the Nintendo DS and PC from Avanquest Software.
Driver Dan has also been licensed by Thomson Family Resorts. All 19 of the company’s hotels will now include Driver Dan as part of their entertainment programmes. Toddler Time, Thomson Family Resorts’ popular parent and toddler sessions, will be themed around the hit CBeebies TV show.
Supporting the tie-in Driver Dan will also be highlighted in promotional material, including close to four million Thomson brochures, and online at www.thomson.co.uk.
Rob Wijeratna, Joint Managing Director of Rocket Licensing said: “Children love Driver Dan’s Story Train and parents appreciate the important contribution it makes towards starting children on the road to literacy. The success of our current partners and the enthusiasm of those coming on board is testimony to the unique qualities that Driver Dan brings to the pre-school market.”
Thomas Lynch, product development & delivery manager- mamilies, TUI UK & Ireland, said: “Driver Dan’s Story Train and Thomson Family Resorts are a great fit: they both have a strong appeal to pre-schoolers and their parents. Driver Dan is a marvellous property that brings together imaginative play, stories, learning and fun — ideal for our Toddler Time sessions.”
Wayne Borg, COO of twofour54, added: “We are delighted at the success of Driver Dan’s Story Train on CBeebies, one of the most important and respected preschool channels in the world. And now, with partners such as Thomson, Avanquest and BBC Magazines, we are looking forward to taking the Driver Dan message of fun, reading and participation to the next level through major licensing and promotional initiatives over the coming year.”
Want to receive up to the minute toy industry news straight to your inbox? Click here to sign up for the free ToyNews Daily Digest and Newsflash services. You can also follow ToyNews on Twitter and Facebook.