New Dennis the Menace on the way - Licensing.biz

New Dennis the Menace on the way

BBC to bring popular DC Thomson character back to TV for the first time in a decade.
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Dennis the Menace and his companion Gnasher are the latest cult characters to be given a 21st century makeover.

It was revealed yesterday that CBBC will air a new series - Dennis & Gnasher - from autumn 2009; the first time in ten years that the property has been on the TV.

DC Thomson, publisher of the Beano and Dandy comics, has teamed up with UK animation specialist Red Kite for the project, which will see 52x12-minute episodes arriving. The show will feature contemporary storylines, influenced by what is going on in the UK now, according to DC's executive manager Benjamin Gray.

"Quite a lot has changed over the years," he said. "Children now grow up in a world of reality TV, downloads and iPods. We have to take account of that and reflect what kids get up to, but things won't change too much because that unique Dennis charm will still be there.

"Other things have changed since Dennis first appeared in the comic. We can't slipper him any more, which his father is very unhappy about. What was socially acceptable then is not acceptable now."

Meanwhile, DC Thomson will also be showcasing two new animation properties at next week's Mipcom. Wendy is a co-venture with Egmont and is based on a comic strip property charting the horse-riding adventures of its teenage heroine; while Marvo the Wonder Chicken is a series of comedy shorts.

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