New Disguise for Marvel - Licensing.biz

New Disguise for Marvel

Women of Marvel costume line to be produced by Halloween division of toy firm, Jakks Pacific.
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Marvel is continuing to broaden its focus on the female demographic through its Women of Marvel costume collection from Disguise.

Launching nationwide in time for Halloween, the line will include a wide range of costumes featuring some of the iconic characters in the Marvel universe. These include Spider-Girl, Black Suited Spider-Girl, American Dream, Black Cat and Emma Frost.

"We continually look for ways to broaden the awareness of and maximise the potential of the Marvel universe among all audiences, and the launch of the Women of Marvel collection addresses the growing demand across the female demographic with high quality, fashion forward merchandise featuring the most relevant Marvel brands," said Paul Gitter, president of consumer products, North America for Marvel.

Steve Stanley, co-president of Disguise, added: "With the Women of Marvel collection, we created more than just a costume, we aimed to deliver a fun and magical experience with fashionable, stylised outfits that make women feel like they can truly save the world."

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