Nickelodeon and Viacom Consumer Products has joined forces with one of France's most renowned designers, Corinne Cobson, for an exclusive apparel line for mothers and daughters inspired by Dora the Explorer.
'Dora par Corinne Cobson' is made up of on trend, fashion forward items, designed to equip pre-schoolers and their mothers. The designer kit comprises a vanity case, toiletry bag, mother/daughter socks and night shirts.
The original design is a blend of pink, black and gold, incorporating the outline of Dora's face as a motif splashed across each item. Cobson and Laurent Taieb, VP of NVCP France, collaborated with Nickelodeon licensees TV Mania (night shirts), Alpa (case and bag) and Benjamin (socks) for the range.
A limited edition of Dora par Corinne Cobson is now available at the Corinne Cobson boutique in Paris, with a full line expected to launch across French retail in winter 2009.
"My two daughters, like millions of little girls around the world, absolutely adore Dora the Explorer," said Cobson. "Dora embodies their burgeoning sense of adventure and learning and is the perfect friend to take along on a night away from home. I wanted to create a line that combines a little girl's desire for independence with the reassuring presence of their mum.
"The concept is my idea of a little girl's sleepover 'survival' kit with which she can explore the world and enjoy new adventures in chic, rock n roll style."
Jean-Philippe Randisi, senior VP and MD Europe, Canada and Latin America, NVCP, added: "Dora par Corinne Cobson is a totally unique concept that perfectly incorporates the philosophy behind Dora the Explorer with the creativity and vision of one of France's leading fashion houses."