New Euro deals inked for Bella Sara

Back to school, stationery and home furnishings on way in Scandinavia, Germany and Benelux.
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Hidden City Entertainment's Bella Sara brand is expanding in Scandinavia, Germany and Benelux, after agent Kidz Entertainment brokered a new deal with Top-Toy/KE Mathiasen.

The firm will be producing a range of Bella Sara branded products including book bags and book wrappers, towels, bed sets, t-shirts, sleeping bags, notebooks and stationery sets. The items are due to launch in the autumn.

In addition, TT/KEM will launch a Bella Sara toy line with Giochi Preziosi and carry the trading card game in its network of retail stores.

"Bella Sara is an incredibly strong brand and we are delighted to have signed this latest deal, which will signiciantly boost its presence in Scandinavia and these key European markets," said Morten Geschwendtner, CEO of Kidz Entertainment.

George Stetar, senior VP of licensing and international business at Hidden City Entertainment, added: "We are quite pleased to have such a vast range of products available to Bella Sara fans this fall."


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Bella Sara

It notched up over $25 million in retail sales in 2010, and now Hidden City is expanding Bella Sara into new territories. We get the lowdown.

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