Exgage Expo - formerly known as Virtual World Expo - is to co-locate with the American International Toy Fair from next year, the TIA has announced.
Toy Fair is the largest toy trade show in the western hemisphere, bringing together more than 1,100 manufacturers, distributors, importers and sales agents from nearly 90 countries. It offers over 361,000 net square feet of space.
Engage, meanwhile, offers both a full conference programme and a tradeshow floor to help entertainment companies, youth brands and advertising agencies to learn how to combine existing products with opportunities and revenues streams from online media.
'Engagement' was highlighted as one of the top four toy trends during Toy Fair 2009.
"Toy Fair exhibitors are constantly introducing new ways to engage children," said Marian Bossard, TIA VP of meetings and events. "The Engage Expo conference will expose Toy Fair exhibitors and attendees to best practices, current trends and effective strategies behind the most successful online brand extensions. These conversations will be of tremendous interest and value to our audience."
The 107th annual Toy Fair will be held on February 14th to 17th 2010, with Engage Expo overlapping on February 16th and 17th. The two events are likely to bring more than 25,000 attendees to New York's Jacob Javits Convention Center.