Former Vivendi and Universal Music and Video executive, Soumya Sriraman has been appointed the new EVP of home entertainment and licensing at BBC Worldwide Americas.
Starting on November 1st, Sriraman will be responsible for maximising revenues across the BBC's DVD and licensing business in the US and Canada.
Her new role involves expanding the business through new product, maximising distribution, creating partnerships and developing brand platforms.
Sriraman was most recently president and CEO of Palisades Tartan US and UK, and prior to that held roles at Vivendi, Universal Music and Video Distribution, Warner Home Video and Universal Home Entertainment.
"I am thrilled to be part of the new team at BBC America," she said. "It is an honour to be able to build upon BBC's reputation of quality and I look forward to great successes."