The Licensing Company and Biplano have appointed Gemma Woodward as Dreamworks Animation's new European brand manager.
Woodward will be working within TLC's Entertainment division and brings with her a wealth of licensing experience. She has previously enjoyed stints at Dorling Kindersley, Sharpcards and Entertainment Rights.
In her new role, Woodward will work with Dreamworks and TLC UK, France and Germany, plus Biplano in Spain to continue the successful working relationship.
"I'm thrilled that Gemma has joined TLC," offered Lisa Shapiro, managing director of the firm's Entertainment division. "She will play a fundamental role in driving and co-ordinating the licensing and promotions programme across Europe for Madagascar 2.
"TLC are committed to building their relationship with Dreamworks Animation and we look forward to Gemma contributing to our success."